Success stories
From Concepts to Impact: Business Case Projects
Project Background
Mission:
Expansion of Cinnaholic, a Canadian gourmet coffee & dessert shop as the go-to destination for customizable vegan desserts while aligning with sustainable practices.
Challenge:
Drive revenue growth by capturing the health-conscious dessert market, specifically targeting millennials (25-35) & busy young professional parents (35-45) in high-demand urban areas in the GTA.
Solution:
Established as a new entrant into the market as Square One Mall’s only dedicated vegan dessert brand, using SWOT analysis. The brand aligned with market trends, tapping into the 10% annual growth in demand for plant-based products in the GTA. Effectively reached health-conscious millennial & busy young professional parents by focusing on quality, sustainability, & convenience.
Results
Positioned Cinnaholic as Square One Mall’s exclusive vegan dessert brand with a clear competitive edge.
Growing market trends show a 10% annual increase in demand for plant-based products in the GTA.
Reached health-conscious millennials & young parents demographics via environmental market scan.
Project
Rosewood Events
Project Background
Mission:
Rosewood Events (fictional) company creates immersive, luxury outdoor experiences using VR technology and sustainable practices, delivering unforgettable moments while preserving the planet.
Challenge:
Effectively leverage its unique offerings of VR tech & sustainable practices to overcome market competition, seasonal fluctuations, & diverse customer needs, maintaining a premium brand image in the Toronto showroom—Lakeshore Village BIA & Niagara-on-the-Lake’s DT.
Solution:
The solution targets B2B-B2C client demographics, providing virtual event customization, eco-friendly materials, & bespoke luxury services, supported by an integrated marketing communications strategy leveraging paid, owned, & earned media to establish Rosewood as a leader in Ontario’s high-end event market.
Results
Brand Positioning: Established Rosewood as a premium provider of luxury outdoor event experiences, integrating VR tech & sustainable practices in Toronto.
Brand Identity: Created a high-fashion, sophisticated visual identity with floral-inspired logos, luxury palettes, & modern fonts.
Budget Allocation: Prioritized 80% of resources for peak seasons to maximize marketing impact.
Project
Green Essence Skincare
Project Background
Mission:
To create effective branding for Green Essence (fictional) brand that effectively communicates its commitment to sustainability, natural ingredients, and high-quality skincare.
Challenge:
To design a visually appealing and informative creative brief that captures the essence of the Green Essence brand and resonates with its target audience of eco-conscious consumers.
Solution:
A comprehensive creative brief was developed, outlining the brand's mission, values, target audience, and key messages, while also providing guidelines for the design of visual elements like the logo and social media banner.
Results
The creative brief successfully guided the creation of a distinctive brand identity for Green Essence, including a logo, and a Facebook banner with CTA, and product mockups that effectively communicate the brand's values.
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